Apple Releases OS X Lion Gold Master

Hold onto your hats, Apple enthusiasts: The latest iteration of your OS X operating system could be beating down your digital door within days.

According to various news reports, Apple has released the gold master of OS X Lion to developers, suggesting that we're but a few days away from the official release of OS X 10.7. Apple hasn't provided an official release date for the operating system update, except to say that it was scheduled to arrive sometime during July.

Don't plan on camping out on local Apple stores in an attempt to be one of the first to get your hands on the new software: There's no need. Lion marks the first operating system that Apple will be releasing as a digital download via the Mac App Store—which also means that the company should be able to significantly shorten its typical two week waiting period between releasing an OS gold master and seeing a tangible product on store shelves.

Users will only have to pony up $29.99 to upgrade from Snow Leopard–OS X 10.6–to Lion via digital download. However, you'll want to make sure that you've installed all of the Apple-specific updates released over the past month before Lion hits the Mac App Store. Version 10.6.8 of the operating system contains tweaks that enable the digital download and upgrade process, a must-have in order for the upgrade to function correctly.

We've covered the various features of OS X Lion pretty extensively, so here's the short list of what users can expect to see come Lion Launch Day: an automatic restoration feature that allows users to resume their apps exactly as they left them after quitting or shutting down the system, a brand-new "reboot into Safari" mode that turns one's system into a simple Web-browser-only kiosk of-sorts, and a comprehensive autosave feature that keeps your data safe (and version-tracked) analogous to a Google Docs file.

It remains to be seen just how Apple's hardware is going to shift around once the Lion is let loose into the wild. Rumors have suggested that Apple's been waiting for its operating system's official release before unveiling souped-up hardware, including a new Thunderbolt- and Sandy Bridge-enhanced refresh of the company's MacBook Air, that would come with the new operating system preinstalled.

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Apple iPhone 5: 10 Rival Products That Could Harm Sales

If the recent rumors have any credence, Apple will release the iPhone 5 in September. Most reports suggest that Apple will ship the device either that month or at some point shortly thereafter. Exactly what the iPhone 5 will feature is unknown at this point. However, rumors are swirling that the device will come with a bigger, edge-to-edge display, 4G capability and near-field communication, allowing users to pay for purchases with their smartphone. With all those features in tow, most analysts believe the iPhone 5 will perform exceedingly well at retail. But those analysts must also consider that Apple's smartphone will be facing off with a crowd of smartphones and tablets, and that could stymie its growth. The iPhone 5 will undoubtedly sell well, but the following products could hold the device back from fulfilling its full sales potential in both the consumer and enterprise markets. 

Apple iPad 2

Although Apple has said the iPad 2 and its iPhone don't necessarily compete with each other, that's not really the case. Both devices are running the same software, and they both offer multitouch functionality. Considering the economy isn't turning around and many people are on a budget, some folks might opt for the iPad 2, which they might perceive to offer more value for their money, rather than go with the iPhone 5.

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LG Revolution

The LG Revolution is arguably one of the more capable smartphone competitors on the market right now. The device comes with a 1GHz Snapdragon processor and runs Android 2.2 "Froyo." Most importantly, it allows for support with Verizon's 4G network, making it a top choice for those who want to surf the Web over LTE. Combine that with its large 4.3-inch display, and the iPhone 5 might have a difficult competitor in the smartphone space.

Sony Ericsson Xperia Play

So far, the Sony Ericsson Xperia Play hasn't caught on as well as the handset maker had hoped. However, that doesn't mean it can be counted out. The Android 2.3 device is heavily involved in the gaming business as the world's first PlayStation-certified smartphone. It even includes slide-out controls for folks to play advanced games on the device. Considering the importance of gaming in Apple's App Store and how integral solid gaming experiences will be on the iPhone 5, there's no reason to suggest the Xperia Play won't have at least a small impact on sales of Apple's next smartphone.

Upcoming Windows Phone-Based Nokia Smartphones

Since the iPhone 5 will likely be on store shelves toward the end of this year and into 2012, the device will need to square off against Windows Phone-based Nokia smartphones. Though some scoff at those devices, Nokia is a major brand internationally, and with its "Mango" update, Windows Phone 7 will be more compelling than ever. If Nokia can deliver the right hardware, the iPhone 5 might feel some pressure from the handset maker's Windows Phone 7 devices.

Samsung Droid Charge

The Samsung Droid Charge is arguably one of the most compelling iPhone alternatives on the market right now. The device features a slick design and a big 4.3-inch display. It runs Android 2.2 and can connect to Verizon's 4G LTE network. When the iPhone 5 launches, the Droid Charge might just be the device's best competition. After all, Samsung devices are popular and the company has earned the trust of consumers. Look for a Samsung-iPhone 5 battle in the coming months.

RIM BlackBerry Torch

When it comes to the consumer market, Apple won't need to worry about Research In Motion's BlackBerry Torch. However, Apple will need to be concerned with the Torch in the enterprise market. RIM is still a huge player in the corporate world, and many companies will be attracted to the Torch, which is priced at just $50 with a two-year commitment. The iPhone 5 will have trouble competing in the corporate world as long as BlackBerry smartphones, including the Torch, still appeal to IT decision-makers.

HTC Evo 3D

Although HTC has had some difficulty competing with Apple in the past, the company's Evo 3D is one of the most interesting releases from the firm yet. In addition to its 4.3-inch display and Android operating system, the Evo 3D comes with 3D functionality. That feature, while still in its early stages on mobile devices, is starting to catch on with consumers. If the iPhone 5 lacks 3D when it launches, some customers might opt for HTC's unique functionality rather than stick with the 2D world. Will the Evo 3D obliterate iPhone 5 sales? Of course not. But for some customers, it might have the features that could make them opt for HTC's handset over the iPhone 5.

Google Nexus S 4G

There's quite a bit to like about the Google Nexus S 4G. The device allows for 4G connectivity, it runs Android, and it has a nice, 4-inch display. Most importantly, it has the Google name affixed to it, which automatically puts it on the same playing field as the iPhone 5. If the Nexus S 4G were running on Verizon's or AT&T's network, it would be a bigger threat to the iPhone 5. But even without support from those carriers, the device could cut into some of the iPhone 5's sales.

RIM BlackBerry PlayBook

In the corporate world, there are finite budgets dedicated to buying mobile devices. And as recent history has shown, some companies are warming to the idea of bringing the iPhone to their operations. However, with the launch of the BlackBerry PlayBook, some of those companies might have a change of heart. The BlackBerry PlayBook delivers touch-screen functionality—something companies are starting to like—and offers the business features, such as BlackBerry Enterprise Server, that the corporate world is after. In the consumer space, the BlackBerry PlayBook won't hurt iPhone 5 sales, but in the enterprise, it just might.

Samsung Galaxy Tab 10.1

If the iPad 2 could cut into sales of Apple's iPhone 5, there's no reason to suggest the top Android tablet on the market, the Samsung Galaxy Tab 10.1, won't do the same. The tablet is an ideal choice for consumers who don't want to invest in a new smartphone but are looking for an iPhone- or iPad-like experience. As mentioned, the economy isn't turning around quickly enough, and there are still many consumers who are on a budget. Considering the Galaxy Tab 10.1 with WiFi costs just $499.99 to start and is available now, some consumers might be willing to spend cash on the tablet immediately rather than wait for the iPhone 5 that might or might not come out later this year.

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Apple Doesn't Need a Cheaper iPhone

You can't deny the smashing success Apple has had with the iconic iPhone. Since it was launched in 2007, more than 100 million iPhones have been sold and the revolutionary device now accounts for about 40% of Apple's sales. But Google (Nasdaq: GOOG ) has caught and passed Apple in the number of cell phones running its operating system and is adding 500,000 devices per day to its ranks. That has some Apple watchers calling for a cheaper iPhone to compete with free (with a contract) Android phones. Should Apple listen?

Above the fray
Apple's history of sticking with the premium product is mixed. In the 1980s, adhering to a closed system and high margins let Microsoft (Nasdaq:MSFT IBM, NYSE: IBM get the upper hand in the PC race. But recently, the premium product is what has differentiated Mac in the PC market and has led to its success. Likewise, when netbooks were all the rage, Apple stayed away from the price-sensitive products and instead worked on the iPad, which revolutionized the industry.

With the iPod, Apple expanded a successful product into the Shuffle, Mini, Nano, and Touch varieties that cover any price range consumers may need. That's the model Apple would probably follow if it wanted to reach beyond its current base.

But the answer of what to do with the iPhone depends on how Apple could make the product less expensive without ruining the experience. You can’t just shrink an iPhone, reduce the size of the screen, and have a hit the way Apple did with the iPod Mini. The iPhone is all about a superior experience, and any "dumbing down" may bring in more buyers, but they may not be happy with their experience.

Of course, Apple already sells the iPhone 3G for $49 with a contract through AT&T. Verizon doesn't have that option because the 3GS doesn't work on its network, although newer models could be made available at reduced costs.

But remember that one of the reasons the iPod model worked was that Apple essentially replaced the iPod with the iPhone, so it never became a commodity business based primarily on price. Apple gets on a slippery slope if it starts trying to make every consumer price point happy with iPhones.

Increasing sales volume has never been the only goal of Steve Jobs or Apple; instead, they've had success sticking with "delighting their customers." Unless Apple has some magic trick up its sleeve (and it might), I hope it doesn't stoop to making a dumbed-down iPhone

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Samsung Sues Apple Over IPhone, IPad, IPod

Samsung Electronics Co., the world’s largest computer-memory chip maker, filed another lawsuit against Apple Inc. (AAPL), claiming the U.S. company infringed patents for technology used in its iPhone and iPad devices.

“Apple has copied many of Samsung’s innovations in its Apple iPhone, iPod and iPad products,” lawyers for the Suwon, South Korea-based company said in a lawsuit filed yesterday in federal court in Delaware.

Samsung also filed a complaint with the U.S. International Trade Commission in Washington on June 28 seeking to block imports of the devices containing the allegedly infringing technology.

The suit follows litigation in at least four countries as Samsung and Apple, the world’s largest technology company by market value, compete in the mobile-device market. In April, Cupertino, California-based Apple sued Samsung in federal court in Oakland, California, alleging the Korean company’s Galaxy phone and table computers “slavishly” copy the iPhone and iPad.

“They seem to have a lot to talk about,” Seo Won Seok, a Seoul-based analyst at NH Investment & Securities Co., said. “With these steps they are taking now, they seem to be trying to take a favorable position as part of the process to reach an agreement on cross-licensing in the end.”

Prior to the latest lawsuit, Samsung, which also supplies memory chips for Apple, had sued Apple in Seoul,Tokyo, San Francisco and Mannheim, Germany. Apple also has a case pending against Samsung in South Korea.

Trudy Muller, an Apple spokeswoman, didn’t immediately return a call seeking comment on the suit.

Samsung’s Delaware suit will be delayed if federal regulators agree to investigate the company’s complaints against Apple. The trade commission typically completes its reviews in 15 to 18 months.

Apple’s April 15 complaint claims Samsung is infringing seven patents related to the way Galaxy devices’ touch screens understand user gestures, including selecting, scrolling, pinching and zooming. Samsung is also copying three patents on the design, including the flat black face of the iPhone and iPad, according to Apple.

Apple also said on April 18 that Samsung “blatantly” copied its technologies and designs.

Samsung had asked a federal judge in the U.S. to order Apple to turn over samples of Apple’s forthcoming iPads and iPhones. It lost that bid on June 22.

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